working from home to establish a brand due to Coronavirus

There are also some timeless WFH tips to call upon. For example, just because you can lounge around in your pajamas doesn’t mean you actually should. “Take a shower and get dressed. Treat it like a real job,” says Larson.

‘Treat it like a real job’

If you don’t have a home office, do as much as you can to create an ad hoc, bespoke space exclusively for work. “Not having a well-equipped home office space when [people] begin remote working can cause a temporary decrease in productivity,” Sutton explains. She says double monitors and a wireless keyboard and mouse make her more productive at home.

Avoid feeling isolated

Still, even with these tools, the enforced and abrupt nature of the transition from an office to a home environment could leave some struggling to get accustomed to the change.

“The coronavirus is pushing everyone into this kind of extreme working from home,” says Nicholas Bloom, a professor of economics at Stanford University in California who’s given TED Talks about remote work. He says there are two types of working from home: short-term or occasional work from home, and permanent or full-time work from home. 

‘Keep spirits up’

Make no mistake, these are stressful times. Negative headlines, worrying about sick or elderly loved ones and fighting the urge can all put answering work emails on the back burner. But the more effort you put into communicating with colleagues, the better chance you have of avoiding feelings of isolation, which can lead to depression.

“Overall, a short-run period of say two to four weeks full-time working from home I think would be economically and personally painful, but bearable,” Bloom says. “A longer period of, say, two or three months full-time working from home could lead to serious economic and health costs.”


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